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Marketing services expanded into China

Edited by the Processingtalk editorial team May 20, 2005

ABI and China Knowledge announce a strategic partnership to expand their marketing and public relations services worldwide

ABI, a global leader in business-to-business marketing public relations, and China Knowledge, a premier provider of trade and investment research and services to foreign investors in China, announce a strategic partnership to expand their services worldwide.

The partnership provides global, business-to-business companies with resources and services to help them build brands and energise growth in China.

"Many companies recognize the opportunities in China, but lack the resources and support to create sustained growth," says Kelly Howard, senior vice president, ABI.

"ABI and China Knowledge provide a portfolio of services that increase market knowledge, build brand preference, and ultimately help companies succeed in one of the world's fastest growing markets".

"The relationship enhances our ability to help companies worldwide to gain access to the Chinese marketplace, which is growing at nearly 9% annually," says Charles Chaw, founder and managing director, China Knowledge.

"Our market research and consulting services open the gateway to the land of opportunities." The strategic partnership leverages the global resources of ABI and China Knowledge to broaden the availability and access to each company's services.

Marketing public relations enables business-to-business companies to establish brands and grow sales in strategic industrial markets.

Market research reports provide business-critical information on numerous industrial segments within China.

Integrated marketing campaigns allow companies to leverage on innovative branding opportunities via print, online and broadcast media owned by China Knowledge.

Market intelligence publications give companies world-class insight into conducting business in China.

Corporate setup services help investors set up a company in China, establish a China branch or even form a Representative office in China.