Product category:
Food Processing News
News Release from: Advanced Dynamics | Subject: Irplast 'linerless'
Edited by the Processingtalk Editorial
Team on 23 August 2007
New labelling system for food/beverage
packages
Advanced Dynamics is introducing the innovative Irplast 'linerless' labelling system giving improved presentation for food and beverages, which is set to revolutionise the UK packaging industry
The new solution, which dispenses with the traditional paper backing in label output, promises to improve the presentation of beverages, food and durable items, whilst also offering environmental advantages and cost savings of up to 40% on traditional labels Pioneered by Italian labelling manufacturer Irplast, the labels deliver competitive, aesthetic and environmental benefits to those responsible for packaging and promoting food, drink and household items
This article was originally published on Processingtalk on 12 Sep 2005 at 8.00am (UK)
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The resultant cost savings give this solution obvious appeal but there is an aesthetic pay off to liner-less labelling; removing the potential for any possible paper flecks or adhesive ticks gives the label a pristine, untarnished finish.
The enhanced graphic presentation delivers more "shout from the shelf".
The success of the system, which is already popular in Italy, is attributed to the Irplast knowledge of the technological developments in machinery.
It fits easily into an existing packaging line and can be customised to accommodate different product shapes.
All labels are dispensed using an end of line compact labelling machine that can be adapted on almost any packaging line.
The system uses a variety of applications including primary labelling, multi-pack labelling and re-seal features which maintain freshness in coffee, pasta and dried fruit.
Irplast has developed three specific patented solutions, these comprise: 'Take Away' which is formulated to contain multi-sales as the clarity and quality of the label upholds the brand integrity.
The water-based adhesive formula will not compromise the primary packaging when it is removed.
It is available in a range of formats and accommodates plastic bottles (PET and PE) as well as multi-layer laminates, rigid and flexible packaging and boxes and cases.
Round shaped bottles can be grouped up to three, and square shaped drinks cartons up to six.
Bar codes and indicators for product traceability can be printed.
Complimentary 'Label Tape' is a wraparound solution which delivers primary labelling, with the advantage of partial or complete adhesive coating for easy tear off.
The final member of the trio is 'Label Plastic' which can be morphed to the product shape, offering protection from scratching due to reverse printing.
It also covers greater areas accommodating more information.
Advanced Dynamics joint managing director, Malcolm Little, whose company distributes the Irplast labelling system and labels, says: "I am delighted and excited to be able to offer this revolutionary solution which effectively raises the bar in UK food presentation, handling and packaging".
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