Product category:
Hydraulics and Pneumatics
News Release from: Applied Automation (UK) - X-stk Division
Edited by the Processingtalk Editorial
Team on 18 January 2007
Local distributor goes national with
e-commerce
Trading on the Internet has promoted Applied Automation in Cardiff from a local pneumatics and factory automation supplier into the national league: it all started with the 'x-stk' website
Trading on the Internet has promoted Applied Automation in Cardiff from a local pneumatics and factory automation supplier into the national league: it all started with the 'x-stk' website Applied Automation, based at Ipswich Road in Cardiff, launched the "x-stk" operation on Wednesday 29th November
This article was originally published on Processingtalk on 8 Aug 2008 at 8.00am (UK)
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"x-stk" is an expansion from the existing business at Applied Automation and improves the service and product availability by working on two key trading platforms.
The first is the x-stk website, an e-Commerce web site with access to over 2000 pneumatic and automation products all available for next day delivery, and the second is the impressive trade centre displaying the latest technology for factory automation.
At the launch day, two of the key partner suppliers, Omron Electronics and SMC Pneumatics were represented at senior level by their respective Managing Directors who both, simultaneously, "cut the ribbon" to the trade centre and e-Commerce site and then spent time circulating among the customers invited to the launch event.
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The trade centre at x-stk in Ipswich Road offers much more than a traditional trade counter found at many electrical wholesalers.
At x-stk the technology is on show and the support staff are able to guide you through product specification to final selection.
Of course with over GBP0.5M of stock, normally you can take it away immediately.
It is no surprise to hear that general e-commerce is on the increase, but making the buying experience simple is the key to any site success.
The x-stk website was created with this in mind.
The "preferred range" of products selected cover 80% of the application demands, but it doesn't stop there because once you have selected your product and placed it into your basket, the automatic presentation of associated products and accessories prompts you to consider if you need anything else, such as a connection cable or mounting bracket, ensuring you don't miss anything out.
Add to this the competitive price advantage offered on internet purchases and the whole experience becomes a positive one.
The supply partners represented on the site include Omron Electronics, SMC Pneumatics, Moeller Electric, Weidmuller and Critchley, allowing a complete range of products, from valves and air fitting, PLCs and temperature controllers, to DIN rail, glands and terminals to be available to the customer.
This business expansion is seen as a major step forward for Applied Automation and the feeling is shared by the suppliers, who are keen to improve customer service and product access through the sales channel and providing a "local service" to a nationwide customer base.
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