AxFlow unveil new marketing strategy

For AxFlow, ACHEMA 2006 was a significant marker in their continuing drive to provide a greater and more integrated range of processing solutions throughout all the countries in which it operates

For AxFlow, ACHEMA 2006 was a significant marker in the Company's continuing drive to provide a greater and more integrated range of processing solutions throughout all the countries in which it operates.

"We shall be using ACHEMA as a launch pad for our new marketing strategy for Europe," reports AxFlow Group President Mats R Karlsson.

"Over the past two years, we have held extensive talks with many of our existing customers and as a result we have formulated a strategy in conjunction with our principals that addresses our the many and varied requirements of our customers," he continues.

"The tangible results of our research will be unveiled at ACHEMA and will be at the core of all our activities during the exhibition".

Having been in the business of supplying fluid handling and processing equipment for several decades, AxFlow has been at the centre of the European processing industry longer than most.

ACHEMA has always been an integral element of the AxFlow marketing strategy and 2006 will be no exception.

"ACHEMA enables us to demonstrate the breadth of our capabilities and range of services, as well as showing how we are responding to market changes with new initiatives," says Mats Karlsson.

"Whilst we represent many international manufacturers of positive displacement pumps, our philosophy is to be a hub for the European process industry whereby companies can seek our advice and access our process engineering expertise".

He continues: "There is now a definite trend for companies to expect pump manufacturers and suppliers to go beyond being simply a provider of equipment.

Along with this, companies want to reduce the number of suppliers with which they deal.

AxFlow is meeting this trend by providing a one-stop-shop facility to which customers can confidently outsource their fluid handling and processing needs, at the same time establishing the working relationships that ensure continuity of supply and peace of mind".

According to Mats Karlsson, 2006 will be a year in which Axflow customers can expect to see the addition of new pump ranges and resources as the Company builds on its considerable market presence as a leading international provider of fluid handling solutions.

Axflow will be in Hall 8 at ACHEMA, and will be delighted to see visitors on their Stand F8 - F10.

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