Product category:
Couplings, Seals, Gaskets
News Release from: Trelleborg Sealing Solutions
Edited by the Processingtalk Editorial
Team on 23 March 2007
Busak+Shamban becomes Trelleborg Sealing
Solutions
Busak+Shamban becomes Trelleborg Sealing Solutions: a new name with an outstanding history in the field of seals and sealing technology, continuing a well established tradition
Busak+Shamban is to become known as Trelleborg Sealing Solutions: a new name with an outstanding history Busak+Shamban currently operates as the global sales and marketing arm of Trelleborg Sealing Solutions
This article was originally published on Processingtalk on 3 Dec 2003 at 8.00am (UK)
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To consolidate the world wide group brand strategy, Busak+Shamban will change name, becoming Trelleborg Sealing Solutions, effective from April 2, 2007.
Busak+Shamban has been part of Trelleborg Group, with whom they share a foundation in polymer expertise, since its acquisition in October 1, 2003.
With a pedigree going back over 50 years, the marketing arm continued to operate under the existing Busak+Shamban brand, while the manufacturing facilities adopted the Trelleborg name.
Effective from April 2, 2007, to consolidate the group brand strategy, Busak+Shamban will change its name to Trelleborg Sealing Solutions.
"The transfer will be seamless," says Claus Barsoe, President of the Trelleborg Sealing Solutions business area.
"We feel this change will unify our total brand offering, emphasising that our marketing companies and manufacturing facilities run as a cohesive unit.
The quality of support and service we give to our customers will not be affected.
In fact, it can only be enhanced by our future plans.
"Our business is core within the Trelleborg Group.
An exciting time is ahead, since the name change heralds more significant investment in our business area.
This will further strengthen our position as one of the world's leading developers, manufacturers and suppliers of sealing solutions to aerospace, industrial and automotive markets globally".
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