Product category:
Wireless data transmission
News Release from: Comtech Holdings | Subject: Wii Fit POP promotion
Edited by the Processingtalk Editorial
Team on 28 July 2008
Nintendo 'green' point of sale promo for
Wii Fit
Groundbreaking wireless retail communication system offers a more environmentally friendly point of purchase (POP) promotion solution for Nintendo Wii Fit
Comtech M2M, the leading machine-to-machine technology company has secured a new two year licensing agreement with retail consultants Henley and Henley to continue to use its groundbreaking wireless retail communication system for the Nintendo Wii Fit Applying the same creativity and imagination as it applies to all its interactive entertainment, Nintendo is utilising over 500 of Comtech M2M innovative wireless digital in-store display units as part of its multimedia marketing launch for the new Nintendo Wii Fit - the new, fitness related accessory to its groundbreaking Wii system
This article was originally published on Processingtalk on 3 Jan 2007 at 8.00am (UK)
Related stories
Nintendo Wii launch uses wireless in-store display
Comtech have provided Nintendo UK with the latest innovation in Point of Purchase: an in-store Retail Communication Display, which is wirelessly controlled and updated from the Nintendo Head Office
'Real time marketing solutions' at Retail Show
Comtech to show New Real-time Marketing and Advertising Solutions through 'Remote Managed Digital Signage' (Plasma screens) at the Retail Business Show, Earl's Court, 31st January and 1st February
Updated remotely using GPRS (mobile phone technology), the digital units have been rolled out in ASDA, Game, Gamestation, HMV, WHSmith, Woolworths, Zavvi and Independent retail outlets across the UK and Ireland.
Replacing the original, poster based units used to promote the Wii console, the systems comprise an LCD screen displaying sequences of high-resolution images to give consumers a "visual taster" of the game as well as an LED countdown timer and ticker incorporating scrolling product messages.
Controlled centrally from the Nintendo head office, the units are updated wirelessly with new promotional campaigns within a matter of minutes using the Comtech M2M extralive software system.
Further reading
Intelligent communications solutions
Comtech M2M will demonstrate intelligent communications solutions at ITS World Congress 2006, "Bridging the gap" between remote ITS equipment and central IT systems
Wireless monitoring of food via the Internet
Comtech-Invisible Systems agreement allows wireless monitoring of food, such as automated temperature monitoring for HACCP compliance, via the internet within retail, factories and transportation
Internet based M2M telemetry system: microWeave
Comtech Holdings, the leading machine-to-machine (M2M) solution enabler, today announce the release of the uWeave M2M telemetry system
This delivers both cost and environmental benefits by removing the need to produce and install traditional paper based point of sale material.
Wii Fit, launched in April, is the 31st Nintendo campaign that has used the Comtech M2M unique wireless digital signage technology in the last 20 months, following use of the system to support the original launch of the Wii console in 2006.
Sean Keenan, Managing Director of Comtech M2M said: "With over 50% of the GBP1.1 billion spent on the UK point of sale promotion being wasted, retailers are facing increased demands from consumers to deliver environmentally friendly in-store promotions.
The system we offer has been such a success with Henley and Henley on the Nintendo campaigns because it not only offers state of the art digital signage communications but the system also carries some 'green benefits' saving on the production, delivery and waste of traditional paper based material for each new campaign.
"With over 30 campaigns for Nintendo now under our belt we are delighted that the new agreement will give us scope to now build on the success of the campaigns delivered to date".
Stephen Henley, Managing Director at Bristol based Henley and Henley said: "The technology enables Nintendo to be at the cutting edge of In-Store display.
The response has been sensational from both retailers and consumers alike.
The units are updated in a matter of minutes with the latest campaign or special promotion.
And targeted to all stores or tactically to individual ones.
We now know the use of wireless media offers advertisers a cost-effective way of delivering campaigns with minimal wastage, while still generating excellent stand out.
Using the digital display units has been the ideal solution to the brand's values and message objectives.
Without being intrusive, but still needing the impact on delivery, the displays work to capture consumers in the right mindset and importantly in an environment fitting to the message".
• Comtech Holdings: contact details and other news
• Email this article to a colleague
• Register for the free Processingtalk email newsletter
• Processingtalk Home Page
Search the Pro-Talk network of sites
