Product category:
Fieldbus systems, Fibre-optic systems
News Release from: Fieldbus Foundation | Subject: EMEA achievements 07-08
Edited by the Processingtalk Editorial
Team on 29 February 2008
Positive marketing achievements in EMEA
region
The Fieldbus Foundation, conducting its 2008 General Assembly in Belgium, reflects on their marketing achievements throughout the Europe, Middle East and Africa (EMEA) region during 2007
Key elements of the 2007 strategy included the continued establishment of regional marketing committees, an extensive programme of end user training seminars and participation in international and regional trade exhibitions and conferences The development of four new marketing committees during 2007 represented a significant step forward for the Fieldbus Foundation EMEA Steering Committee
This article was originally published on Processingtalk on 18 Nov 2003 at 8.00am (UK)
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New committees were established in the Commonwealth of Independent States and Baltic States (CISandB), Norway, South Africa and Sweden.
These new groups joined eight other marketing committees already active in Germany, France, UK, Italy, Belgium, the Netherlands, Middle East and Central and Eastern Europe (CEE).
Each group is committed to the promotion of Foundation fieldbus technology throughout their region through a range of local activities including end user seminars, supplier training, trade show participation and technology demonstrations.
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All committee members are active suppliers of Foundation devices, host systems, tools and services, and represent many of the world's leading automation equipment suppliers - working together with the support of the Fieldbus Foundation EMEA Steering Committee and Fieldbus Foundation EMEA Executive Advisory Council to implement the Fieldbus Foundation EMEA marketing strategy.
As a cornerstone of the Fieldbus Foundation EMEA marketing plan and that of each regional marketing group, an extensive programme of training seminars/conferences was held throughout the year that included events in Middlesbrough and Manchester, UK; Marl, Germany; Kiev, Ukraine; Stein, Assen and Spijkenisse, The Netherlands; Lille, France; Al Khobar, Saudi Arabia and Abu Dhabi in the Middle East.
Seminar delegates typically include both current and prospective engineering contractors and users of Foundation technology who are able to enjoy technical presentations on the technology and its implementation, practical demonstrations and panel discussions in local languages.
Taking the benefits of Foundation technology to a wider audience, EMEA marketing committee members participated in numerous exhibitions and specialist conferences in 2007 including the Process Management Academy, Dusseldorf, Germany; Interkama 07, Hannover, Germany; Multaqa 07, Bahrain; Fieldbus in Industry conference, Sandefjord, Norway; PA Messen, Oslo, Norway; Danish Automation Society conference, Korsor, Denmark.
Marc Van Pelt, Vice-President - Fieldbus Foundation EMEA Operations, welcomed the progress made by his colleagues during the year.
"I am delighted that we have four new marketing groups on board.
As process automation users throughout the EMEA region continue to embrace the technology - it is critical that we support them in their local language wherever possible".
He continued, "The ARC Advisory Group predictions that the Fieldbus Foundation market leadership will increase at a double-digit rate means exciting times are ahead for us all and we are committed to supporting this growth in whatever way we can".
With an increased focus on the benefits of Foundation technology as an automation infrastructure for operational excellence, the emphasis on end user focused marketing activities will continue throughout 2008.
EMEA marketing committees are formulating their plans for 2008 which currently include seminars in Stockholm, Sweden; St Petersburg and Moscow, Russia; Reading, UK; Cork, Ireland; Qatar, Kuwait and Saudi Arabia, Middle East; Hungary; Martigues, France; Basel, Switzerland.
In addition to the regional seminars the marketing committees will continue with its support and participation in several EMEA trade shows during 2008 including: Interkama 2008, Hannover, Germany; HET Instrument, Utrecht, The Netherlands; DCS 14, Miskolc-Lillafured, Hungary; Process Teknik, Gothenburg, Sweden.
As part of the Fieldbus Foundation Safety Instrumented Functions (SIF) demonstration project, which has been expanded to include multiple end user locations around the world, the EMEA Steering Committee is delighted to be hosting demonstrations at three EMEA sites, two in Europe: - Shell Global Solutions, Amsterdam, the Netherlands, and BP, Gelsenkirchen, Germany - and one in the Middle East, at Saudi Aramco, Dhahran, Saudi Arabia.
The project includes demonstrations to promote the adoption of Foundation SIF technology in the process industries and the development of SIF best practices and guidelines, training and interoperability test tools for control system manufacturers and end users.
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