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News Release from: Galleon Systems | Subject: Specialist web design
Edited by the Processingtalk Editorial
Team on 07 December 2005
First page is key to successful Internet
Marketing
Galleon Systems is a British company which has been very successful in exploiting the potential of the Internet for marketing specialist IT network components
Speakers in the opening secessions of this year's Search Engine Marketing conference in Chicago included Mark Neal, managing director of Galleon Systems, a British company which has been very successful in exploiting the potential of the Internet for marketing specialist IT network components As an early adopter of Internet marketing, the company has built up considerable knowledge on website design, the use of keywords and how these work in improving the rank positioning results achieved by the search engines
This article was originally published on Processingtalk on 9 Sep 2004 at 8.00am (UK)
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From its analysis of three years results, Galleon Systems has shown that the proportion of visitors delivered by first page listings has grown to more than 90 percent.
Whilst most people accept the significance of a website ranking - as presented by the search engines, the company has focussed its research on the behaviour of Internet users.
How do searchers interact with search engines? Why should the user behaviour have any influence on the quality of results achieved by a Search engine? And if so, how important is it? The answer to these questions according to Mark Neal, is that users can now find what they need within the first two pages and are not inclined to pursue their search further.
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This has been verified by a study commissioned through an associate company in which some two million visitors across 84 websites were monitored over the last three years.
The aim was to track from which search engine results page, each of the visitors were delivered.
This study showed that the percentage of visitors reaching a website from the first page of the search engine results has increased progressively since 2003.
This shift is significant, argues Mark Neal, because over the same period, it has been seen that the number of visitors from second page listings has diminished by around 26 percent.
Results from third and fourth pages are down by over 40 percent.
Mark Neal concludes his presentation saying: There may be several reasons for this as website users are getting smarter and search engines become more sophisticated.
"One thing that has become clear however, we can see a rule now for visitors delivered from search engines," says Mark.
"This states that around 90% of all visitors delivered from a search engine will be delivered from the first page of the search results.
Another way of describing it is the Galleon 90:10 rule for assessing search user behaviour.".
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