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News Release from: ISA:Instrumentation Systems and Automation Society | Subject: ISA Marketing summit
Edited by the Processingtalk Editorial
Team on 23 August 2006
First ISA annual Marketing and Sales
Summit
The Summit programme discusses how Marketers can do more with less, and will provide attendees with real information that they can use when they get back to their companies
Jane Lansing, Vice President of Marketing at Emerson, will give a keynote address at the first annual ISA Marketing and Sales Summit, to be held from 13-15 September at the Omni Hotel in Austin, Texas Lansing's topic, "Engineers are people, too," will focus on marketing to engineers and technical customers
This article was originally published on Processingtalk on 8 Aug 2003 at 8.00am (UK)
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Her presentation will explore methods of communicating effectively with audiences, implementing efficient marketing in a challenging environment, and developing effective tools for a sales force.
"For years, marketers have been faced with a challenge to do more with less," said Shari Worthington, co-chair of the summit.
"This keynote, and our entire programme, will speak to that challenge and provide attendees with real information that they can use when they get back to their companies".
Other event highlights include.
* On 13 September, an evening networking reception will be held, and plenary speaker Dan Micklovic will give a presentation entitled "The State of the Manufacturing Industry".
* On 14 September, four unique break-out sessions will be led by industry experts: Session topics include sales management, marketing communications, e-marketing, strategy, and branding.
* On 15 September, a Product Management Workshop led by instructor Barbara Finer of Quivivity, will focus on leading a sales team, defining winning products, and launching innovative campaigns for new offerings.
Sponsored by the ISA Management Division, the ISA Marketing and Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century.
The unique event is designed exclusively for senior sales and marketing professionals in the automation markets.
Keynotes and plenary sessions from Gartner, ABB, Honeywell, and more will address the state of the manufacturing industry, the changing role of the senior marketing and sales executive, and the shift to service selling.
Break-out sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more.
Attendees can obtain a group rate by sending three or more sales or marketing professionals.
The group rate is US$270 per person for ISA Members and US$295 per person for non-members.
For more information about the event, or to register, please visit the website.
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