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News Release from: ISA:Instrumentation Systems and Automation Society | Subject: Sales summit
Edited by the Processingtalk Editorial
Team on 24 September 2007
Results from ISA Marketing and Sales
summit
A unique event designed exclusively for senior sales and marketing professionals in the automation markets, the ISA Marketing and Sales summit recently was a great success
Sponsored by the ISA Management Division, the ISA Marketing and Sales Summit, held from 5-7 September in Chicago, attracted over 80 key executives The conference focused on helping marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century
This article was originally published on Processingtalk on 13 Jul 2006 at 8.00am (UK)
Related stories
First annual marketing and sales summit
An ISA summit, "Best Practices in Customer Acquisition and Retention," will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century
First ISA annual Marketing and Sales Summit
The Summit programme discusses how Marketers can do more with less, and will provide attendees with real information that they can use when they get back to their companies
Sessions addressed the state of the manufacturing industry, the changing role of the senior marketing and sales executive, and the shift to service selling.
Breakout sessions highlighted topics like search engine marketing, solution selling, public relations, and branding.
"This has been a fantastic conference! I got more out of the Marketing and Sales Summit than anything else I've been to in a long, long time - it was full of great speakers and great subjects" said Rich Merritt of Moore Industries World Wide.
Attendees enjoyed a plenary session from Alison Smith, Senior Analyst with AMR Research, on the state of the manufacturing markets.
The keynote address, given by Peter Martin, Vice President of Performance Measurement and Management, Invensys, was entitled "Marketing Outside of Ourselves: How to Reach the C-Level Customer and Why We Should".
An editor's forum featured advice and opinions of editors from Control, Automation.com, Automation World, Control Engineering, InTech, and Managing Automation.
Attendees also attended two networking receptions with top level marketing professionals, editors, and other VIPs in the industry.
"The networking between marketing executives, advertisers and vendors was invaluable," said Dr Peggie Koon, Director of Search Initiatives, Morris Digital Networks: "The ISA Management Division put on a very timely event".
"These two days were an outstanding learning experience, and could be scaled to apply at ANY level," said Mark Graumenz, Director of Sales, DynaTech Control Solutions: "Add that experience to the relationships I've developed, and this conference was well worth the money".
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