New Director for electro-optical company

Edited by the Processingtalk editorial team Jul 5, 2004

Rich Hebel appointed as Director, Marketing and Business Development for Key Technology, the automation and electro-optical company.

Rich Hebel appointed as Director, Marketing and Business Development for Key Technology, the automation and electro-optical company.

In his new role, Hebel will be responsible for marketing programmes that build awareness for the company's automated inspection, specialised conveying and product preparation systems worldwide.

Hebel oversees the creation and execution of branding strategies and programmes, including public relations and advertising campaigns targeting the company's markets - the food, tobacco, pharmaceutical, plastic and other industries.

He will also lead strategic planning, market and technology research and M and A activity to develop new markets for the company.

Hebel brings more than thirty years of marketing and engineering experience to his position at Key.

Most recently Vice President, Marketing and Operations for Insight Control Systems International: Rich Hebel brings more than thirty years of marketing and engineering experience to this new position at Key, where he was Vice President, Corporate Marketing and Business Development from 1993 to 2000.

Most recently he was Vice President, Marketing and Operations for Insight Control Systems International Kirk Morton, President and CEO of Key Technology, commented: "We're very excited to have Rich back at Key.

Given his experience with our technologies and the industries we serve, he's quickly helping us jump-start our marketing and business development programmes.

With a critical big-picture perspective, Rich is helping us prepare for a number of important new product introductions now being planned".

Key Technology, an ISO-9001 certified company, is a leading designer and manufacturer of process automation systems, integrated electro-optical inspection and sorting systems, and processing systems.

Key systems help processors to improve quality, increase yield, and reduce cost.

With worldwide sales representation, the company maintains demonstration and testing facilities at its headquarters and manufacturing divisions in Walla Walla, Washington, USA, and at Key Technology BV in Beusichem, the Netherlands.