Key Technology focuses on exanding in Mexico

Edited by the Processingtalk editorial team Oct 6, 2004

Key Technology announces the appointment of Sonia Loeza as Regional Manager for Mexico, to bring the company's world-class products to customers in the food processing and industrial markets there

Key Technology announces the appointment of Sonia Loeza as Regional Manager for Mexico.

Ms Loeza, headquartered in Mexico City, is responsible for developing sales and providing customer support for Key Technology in Mexico, bringing the company's automated inspection, specialised conveying, product preparation systems, and world-class service to customers in the food processing and industrial markets.

Ms Loeza was born and raised in Mexico City.

She graduated from the University of Mexico with a BS in Chemical Pharmacology with a major emphasis in Food Technology.

She earned an MBA from the American Graduate School of International Management (Thunderbird) at Glendale, Arizona (USA).

Ms Loeza began her career at Lucta Mexicana as manager of new products and, most recently, she was with IDEXX Laboratories, serving as the business unit manager of Mexico, the Caribbean Basin, Central America, and the Andean Pact countries.

"As an international leader in the design and manufacture of process automation systems, Key is focused on expanding its sales and service channels in strategically selected market areas such as Mexico," noted Ormand Hilderbrand, Market Development Director at Key Technology.

"Sonia, who brings more than ten years of experience working with food processors in Mexico, provides a very important link in developing and maintaining strong customer relationships in the region".

Key Technology, an ISO-9001 certified company, is a leading designer and manufacturer of process automation systems, integrated electro-optical inspection and sorting systems, and processing systems.

Key systems help processors to improve quality, increase yield, and reduce cost.

With worldwide sales representation, the company maintains demonstration and testing facilities at its headquarters and manufacturing divisions in Walla Walla, Washington, USA, and at Key Technology BV in Beusichem, the Netherlands.