Product category:
Web Publications and Portals
News Release from: LC Automation | Subject: Website portal
Edited by the Processingtalk Editorial
Team on 03 February 2004
The LC Automation website: an essential
portal
The LC Automation website has become the essential information portal for UK based engineers and designers, for information about automation, motion control or machinery safety
The LC Automation website has become the essential information portal for UK based engineers and designers When LC Automation began planning their Internet site a couple of years ago, the initial design brief stated that "The site should be the first port of call for engineers, designers, safety managers and anyone else who is looking for reliable and up to date information about automation, motion control or machinery safety"
This article was originally published on Processingtalk on 13 Feb 2008 at 8.00am (UK)
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It was easy to say, but a lot harder to put into practice! Well the proof as they say, is in the pudding, and it has now proved to be so popular that they have around 5000 users every month.
Not only are visitors looking at the latest news articles, application and product information, but they are also downloading manufacturer pdf files in their thousands, last month alone visitors download over 4000 copies of at least one section from the Mitsubishi Concise brochure.
And it is not all first-time users either; between 15-20% are actually repeat visitors.
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Malcolm Chadwick, LC Automation Sales Director explains the success; "We never wanted lcautomation.com to be a pushy sales site, with lots of pop-ups advertising cut price this and that.
LC Automation is a technical distributor and we focus as much on our service and backup as the products we sell.
We wanted the website to reflect that profile, so the emphasis is on giving the best information and latest news in an interesting and informative way - that's why the site has become so popular".
So many visitors bookmark the site and come back time after time, that it is not surprising that the volume of traffic has increased by 500% in the past 8 months.
"We are focusing our efforts on continually updating the website", continues Chadwick, "to make sure that all the content is correct and as up to date as possible.
No one wants to return to a site with poor information, broken links and dull, out of date content.
The website is really important to LC Automation, if we weren't going to do it right in the first place - we wouldn't do it at all!".
The site also allows visitors to register online, giving them access to the e-quote facility as well as receiving a regular, monthly news update from LC Automation.
Once every month, registered users receive an e-mail with brief articles about recent news stories and the latest new product developments.
If an article is of interest, there are one click links to more in-depth articles on the website and the opportunity to download a PDF or request more information by e-mail. Request a free brochure from LC Automation ...
It's a quick, 5-minute read - but it could be the most useful and informative 5 minutes of your month!.
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