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News Release from: The Manufacturing Institute | Subject: Make It in Manufacturing
Edited by the Processingtalk Editorial
Team on 03 April 2008
Enterprising school wins 'green' milk
challenge
Young North West manufacturing entrepreneurs from Bishop Rawstorne Language College at Preston triumphed in a competition to test student enterprise and initiative
They tackled the ultimate milk round, designing - and running - a 21st century milk float that was as 'green' as the horse-drawn milk carts of long ago And besides the winner's trophy the students won a day out at a venue of their choice - educational or fun
This article was originally published on Processingtalk on 24 Aug 2005 at 8.00am (UK)
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Teenage pupils from 14 schools from Cheshire to Cumbria competed in the grand final of The Manufacturing Institute's 'Make It in Manufacturing Enterprising Challenge', sponsored by Robert Wiseman Dairies, at the Reebok Stadium, Bolton.
There they were challenged to:.
* set up a dairy company and appoint people to run it.
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* pick a consumer - from a baby to a celebrity - and devise a dairy product for them.
* create a marketing plan including packaging.
* design and build a fun - and 'green' - vehicle to transport it.
And after all that they had to present their ideas to a Dragon's Den style panel made up of representatives from two of the biggest names in British business - Robert Wiseman Dairies and Tetra Pak.
'Make It' campaign manager Nicola Eagleton, of The Manufacturing Institute, explained: "The challenge for these youngsters was to develop imaginative solutions, then use all their creativity and skills of persuasion to market their ideas.
The toughest test was designing an environmentally friendly milk float - but they were inspired by Robert Wiseman Dairies.
The original Robert Wiseman started his career delivering milk by horse and cart, and today the company is testing bio-fuels and liquid natural gas for its vehicles and plans to recycle 100 per cent of the waste from its dairies and depots - all 2,000 tonnes a year of it".
Robert Wiseman sales and marketing director Sandy Wilkie added: "We pride ourselves on our innovative approach to everything from marketing products to minimising our environmental impact, so we were delighted to see the ideas that these young entrepreneurs came up with.
Who knows - we may have some new competition on our hands!".
The Manufacturing Institute's Make It in Manufacturing campaign aims to promote manufacturing as an exciting and rewarding career destination.
It embraces a range of high-profile education and awareness raising activities, all designed to introduce teenagers to the world of modern manufacturing, and to dispel negative images about dead-end and low-paid jobs.
The competition itself attracted 48 North West schools and involved some 365 pupils and 50 teachers.
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