Product category:
Food Processing News
News Release from: The Manchester Rusk Company
Edited by the Processingtalk Editorial
Team on 14 August 2003
MRC secures top European food
accreditation
The Manchester Rusk Company has become one of a select number of companies in Europe to secure the much coveted BRC/EFSIS, as a prominent supplier of glazes, marinades, coatings, seasonings and sauces
The Manchester Rusk Company has become one of a select number of companies in Europe to secure the much coveted BRC/EFSIS - higher level status The North West based company, which provides employment for more than 35 people, attained the standard on its first inspection
This article was originally published on Processingtalk on 10 Aug 2006 at 8.00am (UK)
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BRC/EFSIS is a food retail driven accreditation and MRC is hoping that the securing of the award will help to increase its marketing presence in the food industry, where the business is already a prominent supplier of glazes, marinades, coatings, seasonings and sauces.
Its products, some of which sell under the brand name 'flava-it', include a range of tasty marinades and sauces for the retail sector including, Chinese style, Barbecue, Hot and Spicy and Garden Mint.
These are sold through High Street multiples, supermarkets and butchers shops throughout the UK along with Ireland.
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MRC adopts a proactive approach and believes that the award will help speed up the supply chain from initial enquiry to delivery of the product.
Not only should this assist existing customers but it should also encourage other large retailers to stock its exciting product range as pre-supplier screening should be eliminated, due to the on-going auditing of MRC to maintain its BRC/EFSIS accreditation.
MRC is also to use its newly attained accreditation to spearhead a marketing campaign to highlight its diverse range of quality glazes, marinades, coatings, seasonings and sauces.
As part of its commitment to customer service it will continue to nurture and expand its current customer base but will also exploit new market opportunities in the food trade, where it hopes to attract further supermarkets, multiples and 'cash and carry outlets' to stock its delicious products.
The company says the application of its products will transform almost any meal into a gourmet experience, a factor MRC hopes will attract more retailers to stock its products as consumers sophistication in tastes continues to demand ever more exotic flavours.
Attaining the standard was a team effort according to the company's technical manager, Andy Hornsby.
Mr Hornsby says that although the company was already operating to standards that were regularly appraised by customer auditors, a great deal of work was still required to ensure that the company attained BRC/EFSIS on its first attempt.
Mr Hornsby adds: "A key part of the BRC/EFSIS audit was the need to demonstrate that we not only had working procedures in place but that the company was attaining them.
This requires an on-going dedicated commitment by our employees." Operations manager Paul Hozack believes that the new standard will act as a catalyst for sales growth.
"We are anticipating a sales increase of around 7% per year based on the experience of other companies.
This is because customers demand the total product safety, quality and legality that the BRC/EFSIS provides.
It also brings with it confidence that the company is following 'best practice' - something we at MRC are very keen to provide" adds a delighted Mr Hozack.
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