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Product category: Packaging, Conveyors and Materials Transfer
News Release from: Packaging Automation | Subject: Starwheel at Simsell
Edited by the Processingtalk Editorial Team on 30 October 2006

Starwheel helps Simsell clean up

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Packaging Automation has long been a force to be reckoned with in the filling and tray sealing machinery world, with major success throughout the UK food sector

Packaging Automation has long been a force to be reckoned with in the filling and tray sealing machinery world, with major success throughout the UK food sector But now the go-ahead company with a commitment to increasing its presence in non food markets has been given a big boost by its enhanced Starwheel machine

The rotary filling, sealing and over-lidding machine has been given the thumbs-up by Nottinghamshire-based cleaning products specialist Simsell who has installed a Starwheel at its factory to fill and lid containers of a hard-surface multi-purpose cleaner.

The machine has been fitted with state-of-the-art peristaltic pumps, which do not get clogged up, enhancing the reliable filling operation of the machine.

This successful foray by Packaging Automation into a new market has been achieved thanks to a number of initiatives - and because of their reputation.

Simsell managing director Simon Iles, who founded the company seven years ago, explained how he had been put in touch with Packaging Automation by the Alternative Supply Company, the Northumberland-based enterprise which provides him with the pots for the cleaning paste.

The word-of-mouth recommendation was followed by Packaging Automation agreeing to do exhaustive trials at its Cheshire headquarters, which impressed Mr Iles with their thoroughness.

"There were a few challenges at the beginning of the project as this was a new product for PA.

But they persisted until they got it right and you can't fault them for that".

Nor will Mr Iles fault the machine.

"It is doing us between 15,000 and 25,000 containers a week and coping exceptionally well with those amounts," he said.

The cleaning paste, which can be used on most hard surfaces all around the house, is sold via a television shopping channel and through demonstrations at ideal homes-type exhibitions nationwide.

The versatile Starwheel, which is available in either single or double format, can achieve a speed of up to 100 pots a minute, and can accommodate a range of sizes from 20mm to 110mm deep making it suitable for filling a range of products - as the smooth transition from food to cleaner readily testifies.

The machine is purpose-built in stainless steel and its open layout ensures easy cleaning access for the highest of hygiene standards.

A recent design overhaul has led to lighter and simpler change parts to make changeovers much easier to maintain output.

The Packaging Automation sales engineer Mark Leaning said: "Because of the abrasive nature of the Simsell product, and because it was the first time we had been called on to tackle anything like it, we carried out extensive filling trials.

And that is something we are always prepared to do for any customer, with the aim of meeting their individual specifications, no matter how exacting.

Mr Leaning added: "The work we have done with Simsell has proved that the Starwheel is capable of tackling a widening range of products.

The machine is already used by a leading cosmetic and skin care company, as well as many applications in the food sector.

This latest success has opened up big new markets for us and we are delighted".

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