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Food Processing News
News Release from: Packaging Automation | Subject: Starwheel
Edited by the Processingtalk Editorial
Team on 30 January 2007
Sweet success for Starwheel on chocolate
sauce
''Sweet as a nut'' is how the operation of the Starwheel, the enhanced rotary, filling and sealing machine from Packaging Automation, is summed up by its latest satisfied customer
''Sweet as a nut'' is how the operation of the Starwheel, the enhanced rotary, filling and sealing machine from Packaging Automation, is summed up by its latest satisfied customer In fact, Phillip Dymmock, general manager of Serious Desserts which is a new venture for the Serious Food Company in Llantrisant, South Wales, is so happy with the machine and its pair of volumetric fillers installed recently, that he has already placed an order for another Packaging Automation machine, this time a Fastfill 40
This article was originally published on Processingtalk on 5 Nov 2007 at 8.00am (UK)
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The Serious Food Company, which has risen to become a multi million pound business in less than 20 years, is using the Starwheel to fill and lid small shot-pots of a mouth-watering blend of chocolate sauce.
One aim is to look at layered filling in the future, like adding a layer of cream to the chocolate sauce.
The Starwheel and Fastfill40 are in addition to a PA182 tray sealer which is in use elsewhere in the Serious Food Empire which, as well as desserts, includes soups and fruit juices.
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The ability to respond quickly to the needs of leading retailers is key for UK food manufacturers, and being able to rely on equipment manufacturers to help is vital
So you could say the company is a firm believer in the quality of PA output.
Certainly the versatile Starwheel, with its modern design and lighter and simpler change parts, has proved a big success story with producers of a wide range of products - both in the food sector and with non food products like household cleaning products and cosmetics.
It transfers pots via two indexing tables, either side of an infeed conveyor, into the machine body where the filling, sealing and over-lidding takes place.
Chocolate sauce has proved no obstacle to its operation after Serious Food and PA got together to do filling trials.
''I am more than happy with it,'' said Mr Dymmock: ''It is running as sweet as a nut.
I think it is good value for money.
There are a lot of machines of this type on the market.
Most of the competition is either more expensive or, in my opinion, not as versatile as the Starwheel''.
It is running at 37ppm, slightly below its capability, filling some 85,000 pots a week which end up on the shelves of ''just about every retailer in the UK'' and which are also exported to France and Belgium.
For Packaging Automation, Mark Leaning said it was the machine versatility which appealed to customers like Serious Food: ''We can design the machine in many different formats, each chosen to suit individual requirements.
We can supply the Starwheel with fillers and a number of closure options, including film feed, pre-cut diaphragms and clip-on overlids.
Pots in diameters ranging from 30mm to 102mm and with depths of between 20mm and 110mm can be accommodated and we are confident that the recent improvements we have made will add to the Starwheel popularity and extend its potential''.
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