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Food Processing News
News Release from: Packaging Automation | Subject: Queen Floella
Edited by the Processingtalk Editorial
Team on 18 October 2007
Hire deal sealed with Caribbean Queen,
Floella
The flexibility to hire tray sealing equipment and dedicated customer service described as "truly brilliant" is helping to launch a new brand of ready meals
A Packaging Automation PA217 manual tray sealer - supplied just days after being ordered - is being used by Floella Benjamin's Caribbean Kitchens to seal samples for an exciting new product range of Caribbean ready meals All dishes in the range have been devised by Floella Benjamin OBE, TV personality, broadcaster, and food writer
This article was originally published on Processingtalk on 29 Jul 2008 at 8.00am (UK)
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The range includes mutton with rice, chicken with rice, fish with sweet potato, and two additional vegetable based dishes.
London based, Floella Benjamin's Caribbean Kitchens decided last year to standardise its packaging operation to achieve repeatability and consistent quality.
It scanned the market and received numerous recommendations to try Packaging Automation.
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Once the PA equipment had been demonstrated, the choice was clear, according to Rajah Samson, a partner at Floella Benjamin's Caribbean Kitchens, and the first Packaging Automation machine was delivered in February - just five days after the order was placed.
He explained: "When we began the Floella Benjamin project, which had urgent deadlines to meet, the tray size was very different to the previous tray sizes we had been using, so we had to buy a new tool for the product trials.
We chose to hire, which provides us with great flexibility, especially on a project of this nature", and he added: "Packaging Automation was superb throughout.
We placed the order with the company on 4 May and the tray sealer was delivered on 9 May - a Bank Holiday weekend.
Everyone in PA is very helpful and they go the extra mile, even right down to the admin department.
They provide a truly brilliant service".
The Packaging Automation hand operated, low-cost PA217 is a popular choice with small volume producers or those testing the market with a product range, particularly as it can be supplied on hire.
It heat seals film and board lids to preformed containers with a high seal force providing an exceptionally consistent seal.
To operate, the film is placed over the container, the top tool is lowered to form the seal and excess film is trimmed.
The machine also features quick and easy tool changes.
At Floella Benjamin's Caribbean Kitchens trays measuring 170mm x 220mm and 50mm deep are hand-fed into the PA217.
Each tray is divided between the main ingredients and accompaniments, such as rice, with plain film applied, sealed and cut before a branded cardboard sleeve is applied.
Packaging Automation's sales engineer Rebecca Chung said: "We aim to provide the very best deal for customers to make sure they get the right machine, on a hire or purchase deal to suit them, backed up with our exceptional service which includes pre-sales support and the use of our trials and testing facilities if required.
If, as in this case, a customer needs equipment urgently we can turn around orders very quickly to get a machine on site and operational in a matter of days".
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