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Product category: Food Processing News
News Release from: Pursuit Dynamics
Edited by the Processingtalk Editorial Team on 30 November 2005

New US distribution deal for PDX Sonic

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Pursuit Dynamics announces today that it has signed a third US distribution deal for its PDX Sonic food and beverage processing technology with the M G Newell Corporation

Pursuit Dynamics plc, the developer and licensor of the innovative and patented PDX technology, which has applications across a broad range of fluid processing industries, announces today that it has signed a third US distribution deal for its PDX Sonic food and beverage processing technology with The M G Newell Corporation Signed to allow Pursuit to further penetrate the multi-billion dollar US food and beverage industry, the agreement follows the successful US launch of the PDX Sonic range at the Worldwide Food Expo in Chicago in October this year

Established in 1885, M G Newell is a full service provider of processing equipment for the food, dairy and beverage industries, amongst others.

It has three divisions covering the Mid-Western, Mid-Atlantic and South-Eastern United States.

Commenting on the appointment, John Heathcote, the Pursuit chief executive, said: "Since the successful launch of the PDX Sonic at the Worldwide Food Expo in October, we have been greatly encouraged by the number of sales enquiries we have received from both food and beverage manufacturers in the US.

The signing of M G Newell as our third US distribution partner increases our reach and presence, allowing us to more effectively respond to interest from the market and to turn that interest into completed sales.".

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