Product category:
Distribution services and catalogues
News Release from: RS Components UK
Edited by the Processingtalk Editorial
Team on 12 October 2004
The *NEW* RS catalogue is launched
RS, the leading distributor of electrical, electronic, health and safety, mechanical and IT products has undertaken extensive customer research to relaunch its Catalogue
Considerable investment in the new catalogue makes it easier to find, compare and choose RS products RS, the leading distributor of electrical, electronic, health and safety, mechanical and IT products has undertaken extensive customer research to relaunch its Catalogue
This article was originally published on Processingtalk on 1 May 2006 at 8.00am (UK)
Related stories
ABB process and automation products go via RS
RS Components has signed a co-operative agreement to supply the ABB range of process and automation products within the UK and for export
Wallplanner assists maintenance routines
RS is offering a free wallplanner to customers that will assist engineers in their maintenance routines
The new look and feel RS Catalogue, known widely as "the industry bible", has been re-designed into a format that makes it easier for customers to find, compare and choose from over 135,000 products, including over 5,000 new product additions.
The new Catalogue represents a major investment by RS.
The project spanning 2 years involved a team of over 170 people and is supported by a comprehensive launch campaign to inform all UK customers of the changes and benefits.
Further reading
Process control and automation equipment on-line
In an ideal world, every item of process control and automation equipment would be in stock when you needed it, there would be no minimum order value, and next-day delivery would be free
New Display and Wireless technology product ranges
RS Components, the leading distributor of electrical, electromechanical and industrial components, has introduced 2 new technologies, Display and Wireless, to its electronic product portfolio
The new catalogue design was driven by customer research, which identified ways to make the catalogue format easier to use.
RS has reduced the number of volumes in the Catalogue from six to four, plus the Master Index, to provide a more compact, easier to use format containing the complete RS product offer.
This was made possible by the restructuring of sections into more logical technology areas making products easier to find and presenting products in similar groups and ranges to make items easy to compare.
Additionally the pages have been redesigned for clearer visibility of product information, including attribute tables and clearer pricing, all of which improves the customer's ability to choose the right product.
Klaus Goeldenbot, RS UK General Manager said, "We know that the role we play in supplying British Industry with our 135,000 products is important, so for us to improve this process is a great achievement.
We are delighted that the significant investment we have made in our key asset has resulted in a new catalogue that is now much more helpful to customers than ever before.
We are also undertaking a major integrated launch campaign to tell all our customers of the improved experience they can have when choosing RS".
As a multi-channel business RS offers the customer flexible choices in ordering products from the catalogue, through on-line, phone, fax; or via the nation-wide RS Trade Counter network.
This coupled with an unrelenting commitment to service ensures the RS position as the UK's leading industrial distributor.
In summary, the new RS catalogue was developed to meet customer needs and provides the complete RS offer in a more logical and intuitive way, delivering a more compact and easy to use format that sets new standards for B2B catalogues.
History of RS: From the very first day of trading, in 1937, RS had the simple objective to provide a replacement part for every job.
For more than 60 years RS has been dedicated to a single purpose: service excellence.
In that time, RS has become the UK's leading distributor of electronic, electrical, mechanical, health and safety products and equipment.
• RS Components UK: contact details and other news
• Email this article to a colleague
• Register for the free Processingtalk email newsletter
• Processingtalk Home Page
Search the Pro-Talk network of sites
