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News Release from: Rutronik Elektronische Bauelemente | Subject: Think Wireless
Edited by the Processingtalk Editorial
Team on 24 August 2007
Pan-European wireless programme with
workshops
The Rutronik series of wireless technology workshops in 20 European cities culminates with some events in the Autumn in Leeds, London, Copenhagen, Stockholm and Brussels
Rutronik has arranged a pan-European wireless programme under the title "Think Wireless", with a series of wireless workshops in 20 European cities, in co-operation with the leading wireless technology suppliers of the world: See the listing below, particularly for the future events in the UK, Belgium and Scandinavia The wireless market is one of Europe's strongest growth areas
This article was originally published on Processingtalk on 25 Jun 2008 at 8.00am (UK)
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Market researchers expect annual growth to top 20 to 30 percent in the wireless distribution market.
Wireless technologies are extremely demanding and require substantial knowledge and training for the customers.
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The components cannot simply be sold on the basis of a product catalogue; in addition to knowledge of the product, they require profound expertise in terms of the technology and the application.
Rutronik is a reliable innovation partner for manufacturers and customers in this arena.
The premise is to present the products to the customer for a targeted use with functions and benefits explained.
The programme in the workshop series "Think Wireless" is divided into two sections: in the morning, participants can expect a presentation of the Rutronik Wireless Development Centre and specialist lectures by the manufacturers on the selected technologies and available products.
In addition to the value added, the lectures will also centre on risks and "pitfalls".
The afternoon will feature a more practical approach: application presentations, testing of development kits, practical comparisons of several products and will also offer time for questions and discussions.
"We want to support our customers to remain on the cutting edge of development and to avoid missing any market trend", explains Lars Mistander, Manager of the Development Centre Wireless.
Rutronik believes that people responsible for products should have familiarised themselves with remote maintenance of equipment, detection, and tracking of objects, highly precise and non-localised timing, as they do with networked, portable mini-computers, close-range technologies and the special requirements concerning the voltage supply to these applications.
"You will only have the chance to be tomorrow's market leader if you consider and act on the use of these technologies in your products", says Mistander.
Support and consulting in the wireless segment cover product selection, printed circuit board design support, specifically for high frequency signals, right through to consulting on future technologies and a dialectic discussion of advantages and disadvantages.
The Rutronik team of experts, consisting of FAEs, product marketing and sales engineers, along with the pan-European Development Centre Wireless, offer customers deep, and at the same time, broad know how in this product field.
Even when dealing with particularly difficult applications, Rutronik offers customers the back-up and security to be able to dare to enter the world of wireless.
Lars Mistander explains: "By intervening in on-going projects, we have often prevented our customers making expensive mistakes or have shown desperate developers where the solution lies.
We set up our Wireless Development Centre and maintain a large and skilled team of experts for the benefit of our customers, especially seeing as this field requires specific knowledge and raises high demands".
The wireless market demands: think globally, act locally The booming demand in Europe for wireless components is mainly due to the requirements of local customer support.
Europe is a fragmented market with different languages and cultures, which simply cannot all be served in the same way.
"Naturally, this complements our primary philosophy of strong local support and our pan-European network of outlets means that we are perfectly equipped to reap the rewards of this growth market on site", explains Thomas Rudel, Vice President and Managing Director of Sales and Marketing at Rutronik.
The medium-term goal is to expand the wireless product range to become a pan-European business division.
"In the long term, we want to establish Rutronik as the leading European technology distributor for the wireless market.
We intend to achieve this goal with our comprehensive linecard and the cooperation with the world's most important manufacturers", summarises Thomas Rudel.
* MANUFACTURERS.
Those who will be involved in "Think Wireless", with their main product focus areas, are as follows.
* Telit Communications:.
GSM/GPRS modules, mainly for M2M applications (Machine to Machine).
GSM/GPRS/GPS combi modules for tracking applications.Offers free, easily learnable script language "Phyton".Many modules are available in the BGA package, mainly for large series.
* Tyco Electronics.
GPS modules for position location and/or timing applications.
* Infineon.
Transmitters, receivers and transceivers for 315MHz to 915MHz frequency ranges.
Mainly for wireless control applications.
* Microchip.
Offers an inexpensive ZigBee solution.
Has energy-saving microcontrollers for battery applications and microcontrollers with integrated radio frequency technologies for radio applications, and also transceivers up to 2.4GHz.
* Free2Move.
Active RFID (active radio frequency identification).
Complete solutions in a 2.4GHz frequency range.
End-qualified Bluetooth modules, some specifically for multimedia.
Embedded Linux module with LAN and Bluetooth.
* Recom.
DC/DC-transformers, AC/DC- transformers and switch controllers.
Interesting due to its high degree of effectiveness for battery applications, rapid integration due to modular structure and little interference radiation due to screened metal housings; application- specific, special transformers are possible.
PRESENTATION SCHEDULE.
* Italy.
Rome March, 06.
Milan March, 08.
* Germany.
Dortmund April, 17.
Jena April, 19.
Donaueschingen June, 21.
* Hungary.
Budapest May, 10.
* Spain.
Madrid March, 27.
Barcelona March, 29.
* Switzerland.
Zurich June, 19.
* France.
Paris June, 12.
Lyon June, 14.
* Austria.
Linz May, 08.
* Czech Republic.
Brno May, 22.
* UK.
London October, 16.
Leeds October, 18.
* Nordic.
Copenhagen September, 04.
Stockholm September, 06.
* Benelux.
s Hertogenbosch September, 18.
Brussels September, 20.
* Poland.
Krakow May, 24.
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