Rutronik: a leading wireless distributor in Europe

Rutronik will distribute the complete Hirschmann product portfolio throughout Europe, including the entire range of standard antennas with GPS, GSM and UMTS: plus their 2.4GHz antennas

Rutronik Elektronische Bauelemente and Hirschmann Car Communication, a leading manufacturer of communication systems, have reached a distribution agreement for sales throughout Europe.

The agreement takes effect immediately and includes the complete Hirschmann product portfolio: the entire range of standard antennas with GPS, GSM, UMTS and 2.4-GHz antennas as well as customer-specific special solutions.

Hirschmann is considered a market leader, especially for the combination of antennas and corresponding certifications needed for long usage under extremely harsh conditions.

In addition to the existing "Low Cost" portfolio for antennas, Rutronik now boasts of an extremely high-quality antenna technology.

These quality criteria play a decisive role, especially in the automotive and industrial sectors, both of which are traditionally high sales volume market segments that fuel growth for the broadliner.

Rutronik has thus completed another decisive strategic step as a leading wireless distributor in Europe.

In return, Hirschmann is anticipating a higher market share in mobile communication and telematic antennas through the excellent market penetration of Rutronik in Europe.

In addition to distribution of catalogue antennas, the partners will also focus on joint support of major client projects in the automotive market and industrial sector.

Rutronik has already successfully gained access to the wireless market in the past year with its "Think Wireless" initiative.

A series of workshops were offered throughout Europe.

They were received with tremendous acclaim in all countries and led to numerous new projects and design wins.

The wireless market is continuously growing and is ready with an abundance of low-cost antennas from the Far East.

However, many applications in the industrial and automotive sector require higher quality and adherences to set standards.

Hirschmann Car Communication is impressive with its professional development technology and many years of experience working together with leading automotive and industrial manufacturers.

Rutronik brings to bear its advantages of close ties to customers throughout all of Europe, experience in support and consulting, and logistics management.

Together with its comprehensive range of wireless products including wireless chips or wireless modules, the broadliner offers an optimum sales platform.

"Hirschmann also allows us to fulfil special requirements and provide customised solutions in the form of customer-specific antennas.

This is especially important for automotive projects in which standard antennas cannot be installed because of special environments", explains Lars Mistander, the Rutronik Wireless Development Centre Manager.

"Hirschmann has years of extensive expertise in this area and has the measuring equipment needed for the industry-specific requirements of our automotive customers.

In combination with Rutronik logistics and customer support, the result is an outstanding value-added chain for the customer", emphasises Bernd Froschle, Key Account Manager for Projects and Commercial Vehicle Business with Hirschmann Car Communication.

"In addition, we see clear synergistic effects in the partnership through our corresponding focus on the automotive and industrial sector, which in turn ensures exciting mutual growth potential".

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