Product category:
Food Processing News
News Release from: Sirane | Subject: Crisp It
Edited by the Processingtalk Editorial
Team on 05 July 2007
Crisp It removes liquid and fat from
cooking
The UK's premier packaging solutions company, Sirane, is bringing out the best in microwave cooking with increased sales of its 'Crisp It' susceptor-based packaging
The Crisp It susceptor pack is both an absorbent pad and a microwave susceptor that has been designed by Sirane to crispen food as well as remove liquid and fat before and during cooking Crisp It is currently most seen on the High St in application with microwaved burgers, hot sandwiches, potatoes and other foods but Sirane expects consumer sales of the packs to develop through this year - and beyond
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
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'We developed the Crisp It concept to prevent the experience of those soggy burgers and sandwiches often produced through microwave cooking,' says Simon Balderson, Sirane Director.
'Our development of pack inserts and our Crisp It strip lamination process allowed us to position the crisping material inside the microwave pack for minimal cost and maximum performance'.
Sirane built a suite of production machines to make the product and is selling its design to food processing and packaging companies - making custom designs and bespoke work - and also to retailers direct.
The basic Crisp It product has a perforated top surface allowing the fat to flow freely through into an absorbent base - and can be designed to order.
The Crisp it Inserts can also be supplied with or without absorbency depending upon the application requirements.
In terms of the environment, the Crisp It product helps produce a cooked food that is similar to an oven-based meal.
Balderson notes that 'there is the distinct benefit that much less energy is used in the whole process'.
By any standards the commercial growth and success of Telford-based Sirane has been impressive.
The Sirane Resolve, for example - fully compostable - and exhibited to the food sector in March of this year, is set to change the face of food packaging and food retail, with initial applications being in the meat packaging sector.
'Our whole business ethic,' says Simon Balderson, 'depends on doing whatever the customers want and whenever they want it by'.
On that basis Sirane is now aiming to double its turnover yet again for the fifth year running.
Sirane currently employs some 90 people and has grown to a GBP7million plus turnover from a standing start in 2003.
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