Product category:
Food Processing News
News Release from: Sirane
Edited by the Processingtalk Editorial
Team on 17 July 2007
Sirane encouraged by new outlook on
packaging
Sirane reports a very positive attitude and outcome from last week's CCFRA-organised conference - Sustainable Food Packaging - on current biodegradable and compostable packaging solutions
Sirane was exhibiting its food packaging solutions at the July 5-6 event - including their fully compostable Resolve packaging products, currently making inroads into the fresh meat packaging sector Simon Balderson, Sirane director, says that 'we were much encouraged by all we saw and heard at the Campden conference
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
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This sector is a very exciting and energising place to be right now.
There is much greater clarity and purpose in sustainable food packaging; leading retailers are driving the issues forward - and a vanguard of suppliers - of which we are one - are keeping pace.
This market will deliver much in the coming months'.
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Until now the European ovenable tray market has been limited to a set number of standard sizes and configurations, but Sirane offers ovenable trays and compartments to the client's specific designs
Sirane 'Roast It' bags are on the Christmas list
As production in the Christmas packaging market enters its high season, Sirane is expecting high demand for its newly launched range of ovenable Roast It products
Supermarket giant Marks and Spencer has become a key mover in the drive to sustainable food packaging and their Mark Caul reminded conference delegates how the M+S 'Plan A' is set to play its part in the movement to Reduce, Recycle, Renew.
Caul appealed to the packaging supply chain to unite behind sustainable packaging and he asked for packaging suppliers to put infighting and differences behind them.
M+S is playing a leading role in adopting compostable and degradable packaging for its food products and Caul's presentations analysed in detail how the 3 Rs are currently faring in the packaging world - and what more needs to be done.
'At Sirane,' notes Simon Balderson, 'we are fortunately flexible and creative enough to embrace the 3 Rs at the outset and offer our clients packaging solutions that can suit either a recycling or degradable (renewal) brief.
Our designs and creative work for all packages have reductionist principles behind them'.
The CCFRA event saw leading biotechnology materials and film suppliers such as Novamont and Amcor addressing delegates on the new capabilities of natural and organic packaging and on other sustainable developments in food packaging technology.
A comprehensive guide to legislative and governmental background was also provided from various speakers.
Further details of the July 5/6 event are available from CCFRA Group.
For further details of Sirane and its packaging technology and products, please talk to Simon Balderson at the company.
Sirane was founded by Simon Balderson and Ian Beardsall in 2003 with the simple objective of providing a new pace of innovation and level of service to the packaging industry.
Today the company, based in Telford, employs over ninety people and turns over in excess of GBP7million.
Sirane is a solutions-based manufacturing company: It looks directly at customer needs without fear or favour and provides bespoke solutions for each job.
Sirane core skills are excellence in materials science; product design and process engineering.
Combined, these give Sirane the capability to develop and turn around new and better products - faster than ever before.
The Sirane aim is to listen to customer needs - and then create innovative solutions in a cost-effective manner.
Sirane runs a 24 hour British Retail Consortium (BRC) Accredited Manufacturing Operation, using lean manufacturing principles and flexible manufacturing cells.
Sirane currently makes a wide range of packaging and other products, including specialised absorbents, bio-degradable, bio-compostable microwaveable and ovenable materials and protective materials for a number of food and other applications.
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