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Food Processing News
News Release from: Sirane | Subject: Cook-it trays
Edited by the Processingtalk Editorial
Team on 24 July 2007
Divide and rule! With the Sirane
ovenable inserts
Until now the European ovenable tray market has been limited to a set number of standard sizes and configurations, but Sirane offers ovenable trays and compartments to the client's specific designs
Simon Balderson of Sirane advises: 'In this market the supply side has so far been working from some 12 standard foil tray sizes with just a single cavity - all only available to clients in large production runs One key constraint has been the heavy cost of tooling for aluminium trays and the correspondingly limited options
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
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Our new proprietary Cook-It technology overcomes this and other issues: Our Cook-it ovenable dividers can be placed in foil trays to sub-divide them into two or more cavities.
This allows attractive presentation and prevents cross-contamination between different foods presented in the same tray'.
A key element in the Sirane success in packaging supply has been the ability to supply customers with their exact requirements; including all manner of innovations and 'what if' scenarios.
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In reviewing the future of the packaging industry, Simon Balderson of Sirane sees a busy time ahead, with the development of new techniques and heightened show activity in the US, London and Paris
'The forthcoming Christmas 2007 market seems to have catalysed this need for greater creativity in ovenable pack design,' says Balderson: 'A greater variety of foods and increased competition for the holiday market period is making retailers and brand owners seek to further differentiate their Christmas pack offerings with more variety and versatility.
Our new ovenable dividers will help make that happen'.
An extremely thin layer - less than 1% volume - of metal covers the ovenable PET substrate for the Cook-It divider.
The dividers can be sized, flexed and shaped to suit the specific design and needs of the customer.
And thanks to the proprietary Sirane heat seal technology - used on many other products such as the Sirane compostable Resolve materials - no glues are used in joining the metal film to the substrate.
This enables Cook-It to be sort into two different material streams for recycling after use.
A full programme of product testing and certification for the Cook-It portfolio is currently being concluded by Rapra Technology.
Balderson says that 'looking further forward, we expect to be producing both the dividers and the ovenable trays themselves from our new Cook-It technology.
In this way our Cook-it ovenable trays can be made in any shape, size and configuration without prohibitive tooling costs.
And - for the first time - clients can select a tray design to exactly match their product rather than choosing the nearest size - which can often compromise the presentation of the product as well as produce excessive packaging and waste'.
Balderson adds that: 'At Sirane we are also flexible enough to offer the customer short runs of the new Cook-It ovenable trays.
We feel - as with a number of our products - that we are on the verge of a very large opportunity here for the food sector.
Cook-It technology will open up the ovenable tray market in a big way'.
The Sirane-created Cook-It technology, together, with other solutions such as Crisp-It and the fully compostable packaging Resolve, will form part of the offering that this growing Telford company will take to the USA premier food exhibition in Chicago in October of this year.
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