Product category:
Food Processing News
News Release from: Sirane
Edited by the Processingtalk Editorial
Team on 08 August 2007
Sirane will launch into US Food market
The UK's premier packaging solutions company, Sirane, will be exhibiting its range of packaging solutions and expertise at Worldwide Food Expo '07, to be held in Chicago from October 24-27
The Telford-based company is taking part as part of an UK outward-bound trade mission organised for West Midlands based companies Worldwide Food Expo '07 will cover more than a million square feet and will feature over a thousand of the world's leading suppliers
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
Related stories
Sirane Fat Trap - another environmental solution
The UK's premier packaging solutions company, Sirane, producer of compostable packaging, Resolve, has scored another hit with its Fat Trap absorbent grill pad
Polymer Cluster works for Sirane
The Polymer Cluster reports that its leading client Sirane is set to revolutionise the food packaging market with a new compostable polymer packaging named Resolve
Over 25,000 purchasers and decision makers from the international food and drink industry are expected to visit Chicago during the four days of the show.
To the fore will be the Sirane fully compostable packaging solution - Resolve - and also its range of ovenable 'Roast It' packaging products which have seen unprecedented and recent demand in the USA.
Says Jeremy Haydn-Davies, 'the response to 'Roast It' in the US has been phenomenal, from all over the country.
It's a big part of our reason for being in Chicago this Autumn and with food manufacturers now gearing production to the Christmas season we fully intend to maximise our presence and our opportunities in this market'.
The appeal of the Sirane 'Roast It' is based on it being the first oven-safe absorbent pad for 'direct to oven' packaged foods.
Using aluminium foil and a cellulose absorbent base, 'Roast It' is mechanically bonded using the Sirane specially developed foil crimping method.
The product thus contains no adhesives - which gives it a distinct advantage in use, as well as in disposability and recyclability.
The two main functions of 'Roast It' are to provide effective absorbency for the meat or fish on the shelf and also continuing and effective absorbency of hot liquid fat emitted by the food during the cooking process itself.
'We believe that the American market is now primed and ready for 'Roast It' and willing to adopt it for use - beginning this Christmas,' says Haydn-Davies.
'And as part of our work there we shall also be finding out the scale of total demand and also looking into the possibility of establishing local manufacturing to supply the market there'.
Haydn-Davies expects US food packers, manufacturers and retailers to visit the Sirane stand at Chicago to discuss the company's full range of packaging materials and solutions.
US distributors, agents and other commercial interests are also expected.
Since its foundation in 2003 Sirane turnover has more than doubled through every year.
This year's autumn launch into the US market seems set to help continue the trend.
• Sirane: contact details and other news
• Email this article to a colleague
• Register for the free Processingtalk email newsletter
• Processingtalk Home Page
Search the Pro-Talk network of sites
