Product category:
Food Processing News
News Release from: Sirane | Subject: Roast It
Edited by the Processingtalk Editorial
Team on 20 August 2007
Sirane 'Roast It' bags are on the
Christmas list
As production in the Christmas packaging market enters its high season, Sirane is expecting high demand for its newly launched range of ovenable Roast It products
Says Jeremy Haydn-Davies, Chief Executive Sales and Marketing, 'Levels of enquiries tell us that food companies and packers are set to make maximum use of both Roast It and Cook It in order to create even more consumer choice and interest in this year's very competitive Christmas market' The Sirane Roast It is the first oven-safe absorbent pad for 'direct to oven' packaged foods
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
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Using aluminium foil and a cellulose absorbent base, Roast It is mechanically bonded using a specially developed foil crimping method.
The product thus contains no adhesives - a technology which Sirane specialises in and has deployed elsewhere in other kinds of its packaging.
The two layer structure gives Roast It a distinct advantage in use, and in disposability and recyclability.
Roast It has two main functions: to provide effective absorbency for the meat or fish on the shelf, and to provide continuing and effective absorbency of hot liquid fat emitted by the food during the cooking process itself.
The Roast It pads are made in the Sirane Telford-based BRC/IoP accredited facilities and are Rapra Technology-approved for direct food contact.
Features include: - A full range of absorbency levels - tailor-made to client requirements - Widths supplied in 100mm, 150mm, 200mm and to order - Typical pad lengths can be made and supplied in 1mm increments from 50mm to 250mm - and longer if needed - Shaped Roast It pads can also be supplied; either with top perforations or with the Sirane herringbone design.
Says Haydn-Davies, 'this year's Christmas market, together with Roast It and Cook it, will offer pack designers and producers a real opportunity to innovate across the board.
We are gearing our supply - in all sizes of production runs - to meet the demand over the next weeks'.
Roast It will also take centre stage at the Sirane exhibition at this year's largest food and beverage exhibition, to be held in Chicago, USA, October 24-27.
Sirane is taking part as part of an UK outward-bound trade mission organised for West Midlands based companies.
Since its foundation in 2003, the Sirane turnover has more than doubled through every year and the trend is set to continue through 2007.
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