Product category:
Packaging, Conveyors and Materials Transfer
News Release from: Sirane
Edited by the Processingtalk Editorial
Team on 12 June 2008
Sirane rides the next wave of expansion
The UK's premier packaging solutions company, Sirane, is set for a fresh wave of business expansion after successfully completing the move into their new factory in Stafford Park, Telford
Simon Balderson, Sirane Director, commented: 'Our new factory is key to our goal of attaining a GBP10million turnover by the end of this calendar year Within the past year we have set up a subsidiary in France and are now about to launch Sirane USA under the management of Larry Sampson, based in Philladelphia
This article was originally published on Processingtalk on 18 Jun 2007 at 8.00am (UK)
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The US mission is an important one and is much more than a sales outlet.
Our goal in the US is the same as elsewhere - to fulfill the market's need for a new supplier service, based on a different kind of packaging innovation.
We are extremely confident that this approach will lead to us establishing a US manufacturing site within a short space of time'.
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Crisp It removes liquid and fat from cooking
The UK's premier packaging solutions company, Sirane, is bringing out the best in microwave cooking with increased sales of its 'Crisp It' susceptor-based packaging
Divide and rule! With the Sirane ovenable inserts
Until now the European ovenable tray market has been limited to a set number of standard sizes and configurations, but Sirane offers ovenable trays and compartments to the client's specific designs
By any standard the commercial growth and success of Sirane has been impressive: the Telford-based business now employs some 90 people and has grown to a GBP7million plus turnover from a standing start in 2003.
The new Sirane factory in Stafford Park, Telford, occupies some 40,000 sq ft and Balderson pledges that 'we are equipping it to the highest possible standards - aiming to make Sirane the safest and most hygienic food packaging company in Europe'.
New equipment is being sourced and new jobs created in order to meet the increasing Sirane order book.
Balderson points out that 'Over 35% of Sirane current sales are now based on products that we weren't making twelve months ago; turnkey sales of our complete packaging production lines are now taking off - particularly in France - and in recent months we have made significant growth in our sales margins.
We are very well hedged in terms of choice of suppliers and currencies and in the next few weeks are about to announce several key and new appointments in both production management and in sales for our healthcare and medical lines'.
All of that, says Balderson, 'Because of the central Sirane commitment to packaging innovation in the service of the client.
Our expansion into this state-of-the-art facility is as much about the needs of the market as ourselves: the international food packaging market continues its appetite for innovation and for the packaging solutions which we provide.
Whatever other parts of the economy are doing, Foodex Meatex 08 showed us that there appears to be a buoyancy in the food and food packaging sectors.
Consumers continue to invest in eating and eating well.
In particular, our Cook-In-Pack products are under tremendous demand - for ovenware and for susceptor-based microwaveable packaging'.
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