Bran + Luebbe innovative pump product line

SPX Process Equipment Bran + Luebbe Novaplex and Novados pump ranges have been cited by Frost and Sullivan to be innovative products in the chemical, pharmaceutical and petrochemical sectors

SPX Process Equipment Bran + Luebbe Novaplex and Novados pump ranges have been cited by Frost and Sullivan to be innovative products in the chemical, pharmaceutical and petrochemical sectors.

The product differentiation has benefited the chemical, oil and gas sectors, resulting in a positive impact on SPX PE business meeting the stringent requirements of operating security and product quality.

The ability to stay with current technologies, providing different facilities and new features in the product with the existing hardware, customised software and affordable cost has contributed to SPX PE Bran + Luebbe emerging as a major power in the intelligent pump control market.

The launch of products like the Novaplex and Novados has helped the company to gain momentum in expanding its business.

"Most competing intelligent pump systems are centrifugal in nature and have limited use in many processes across the chemical, oil and gas as well as pharmaceutical sectors," notes Frost and Sullivan Research Analyst Srinivasan Gomatam.

"In contrast, the Bran + Luebbe intelligent positive displacement pumps have been designed to handle the variations in fluid viscosity through dynamic control of process parameters with their revolutionary design and integration, thus helping in the effective handling of abrasive and corrosive liquids".

"The Company aims to achieve a higher market share than its competitors by offering better product in the matured pump market," continues Mr.Gomatam: "Bran Luebbe provides maximum flexibility to customers in terms of design, energy saving and high operational security, which has spurred wide customer acceptance".

Frost and Sullivan comment that this is evident from the market share held by the SPX PE in the growing intelligent pumps market, accounting for 7.1 per cent of the intelligent pump systems in oil, gas and petrochemical sectors and having a 4.1 per cent share in the chemical and pharmaceutical industries in 2005.

Rising demand from the oil and gas, chemical as well as pharmaceutical sectors will, in particular, support the success of these pumps.

"The ability to keep abreast of current technologies as well as provide different facilities, new product features with the existing hardware and customised software at affordable cost has contributed to the Bran + Luebbe emergence as a major participant in the intelligent pump control market," observes Mr.Gomatam.

"The launch of products such as the Novaplex and Novados as well as the remote diagnostics system Novalink, has helped the Company gain momentum in expanding and strengthening its competitive position.".

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