Drives, controls and instrumentation at Total 2004

Total Processing and Packaging 2004 (Birmingham NEC, 29th March - 1st April 2004) will include a major focus on drives, control and instrumentation technology

Total Processing and Packaging 2004 (Birmingham NEC, 29th March - 1st April 2004) will include a major focus on drives, control and instrumentation technology, offering visitors an ideal chance to see how this equipment can be applied to processing and packaging applications.

For exhibitors, this provides access to a wider potential audience than would attend the dedicated drives, control and instrumentation events that cater more for OEMs and system builders.

"Total will provide an ideal forum where exhibitors can showcase their products in context and demonstrate how they can be put to work in an innovative range of uses across a variety of processing and packaging applications," says Barbara Jackson, Exhibition Director, Reed Exhibitions.

"Our research has shown that the processing and packaging marketplace represents an ?18bn opportunity for suppliers of drives, control and instrumentation equipment and systems.

Total will provide an ideal forum for exhibitors to exploit this opportunity".

Amongst the technologies covered by the show will be drives and motors, sensors and instrumentation equipment, pumps, automation and control and process control and validation systems.

A further indication of Total's focus on drives, controls and instrumentation is the involvement of the Instrumentation Systems and Automation society (ISA) in helping to promote and support the event.

"Advances in instrumentation, control and automation system technology are opening up a wealth of new possibilities for companies in every sector that could help them transform their processes and boost their productivity," says Mark Dutton, President, of the ISA England Section.

"Total will provide an excellent international platform for the ISA to raise awareness of new developments in technology and to communicate the expertise of our members to a broad international audience".

Other organisations have also been enlisted to help support the processing aspect of the event, each of which will use the show to raise awareness of the technologies available and to promote the interests of their members.

Names currently signed up to support the show include the International Society for Pharmaceutical Engineering (ISPE), the Processing and Packaging Machinery Association (PPMA), the British Pump Manufacturers Association (BPMA) and the British Plastics Federation (BPF).

"Working with industry associations is part of our strategy of addressing the processing issues that are most important to our visitors," says Barbara Jackson.

"We are currently working with the ISPE to develop a Centre of Excellence for the pharmaceutical industry at the show.

In addition, Total will also play host to the 4th European Thermal Sciences Conference, which will be held as part of the Total conference programme.

This conference will cover all aspects of heat exchange engineering technology".

An important aspect of Total will be its international scope, with over 350 exhibitors from 23 countries already signed up and around 35,000 visitors anticipated from over 80 countries.

For visitors, this will make Total a truly global showcase offering access to a vast range of new products and solutions, while exhibitors again gain access to a broad audience which they would not get at other shows.

"Bringing four shows together under one roof offers us a great way of meeting a full range of potential customers who wouldn't otherwise have the time available to meet with us," says Dave Selwyn, Marketing Manager of Burkert Fluid Control Systems, an exhibitor at Total Processing and Packaging.

"An integrated show is also appropriate as we're noticing that our customers are increasingly making the same people responsible for sourcing both their processing and packaging equipment - there now seem to be less specialist contacts dealing with specific areas".

This amalgamation of roles has resulted in a growing interest in an integrated exhibition such as Total Processing and Packaging, where visitors can find everything they need in one place and can meet with potential suppliers.

At the PPMA Show 2001, 60% of the visitors who attended controlled the specification and purchase of both processing and packaging equipment.

This is further supported by research commissioned by Reed Exhibitions, which found that responsibility for the purchase of equipment for both areas is increasingly resting in the hands of specialised individuals or dedicated teams with decision-making power.

For this reason, Total is specifically aimed at attracting those with a direct influence in specifying and purchasing equipment, such as Plant and Production Managers, Process Engineers as well as Health and Safety Managers and Project Directors.

Total Processing and Packaging 2004 is already the UK's largest industrial event on the 2004 trade show calendar.

Combining Eurochem, Interphex, the PPMA Show and Pakex, Total will provide a single platform for everything connected with processing and packaging applications across the chemical and petrochemical, pharmaceutical, cosmetics and food and beverage sectors.

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