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Turck new operation in Australia

A Turck product story

Edited by the Processingtalk editorial team Dec 14, 2007

German-based Hans Turck and Co, a leading manufacturer of products designed for factory and process automation industries, has founded Turck Australia, in Melbourne

Turck Australia was incorporated as a full subsidiary in August 2007.

Prior to this, Turck products have been distributed in Australia by Micromax, who will remain the Turck distribution arm for factory automation focused products with the full support of the new local subsidiary to help grow the Turck market.

"The company is already positioned well where Turck products are traditionally represented, such as in the automotive industry," says Cameron Dwyer, managing director of Turck Australia, "but the need was evident for a direct guiding hand to help position Turck's emerging products, such as process control and RFID".

Turck Australia aims to become a strategic partner in a customer's growth, rather than just another supplier.

"There are many new products in the Turck portfolio that will enhance the Australian marketplace," adds Dwyer: "For instance, the Turck asset management technology and individual barrier products for process control, along with RFID packages and advancements in fieldbus technology, can aid many manufacturers in industrial and process automation companies".

The expansion is part of the Turck desire to aggressively expand its global business platform.

Turck currently employs over 2,600 people in 25 countries and strives to offer customers the best products promptly, reliably and flexibly.

"Turck is dedicated to expanding this operation rapidly and changing its market position to that of one of the market leaders in Australia," adds Dwyer: "Turck customers are constantly evolving, and it's important for Turck to adapt to the needs of those customers.

A local subsidiary will help us achieve this considerably".

The company's extensive line of products includes advanced sensors, measurement, instrumentation, connectivity, interface and networks for factory and process automation markets that meet clients' application demands.