Tetra Brik Edge packaging is easy to open

Edited by the Processingtalk editorial team Jul 2, 2009

Tetra Pak has announced the launch of Tetra Brik Edge, a packaging solution for chilled liquid dairy products designed for consumers of all ages.

The 34mm-diameter Simplytwist screw cap on Tetra Brik Edge requires a low opening force, designed to be easy to open, pour and reseal for everyone.

The large diameter of the closure is also ideal for smooth pouring of thicker dairy products such as cultured milks and drinking yoghurts as well as milks and flavoured milks.

The angled top makes it easier to grip the cap, there is more space for the hand and fingers and, when pouring, the latest addition to Tetra Brik range does not need to be lifted high.

In addition to the consumer research normally conducted when developing new packages, Tetra Brik Edge was tested and developed according to the Swedish Rheumatic Association's methodology.

The functional benefits of the sloping top panel and package's shape add an eye-catching appeal to Tetra Brik Edge, making it a good vehicle for branding.

The sloping top provides extra space for additional messages.

The package's higher top edge also acts as a support and enables it to be stacked effectively.

For example, when stacked in a returnable roll container, the top of the Tetra Brik Edge package fits into the bottom folds of the package above it in a jigsaw effect.

This results in an efficient use of space, allowing four layers to be stacked.

Tetra Pak has also developed an easy-to-carry distribution/display unit for the Tetra Brik Edge.

This shelf-ready packaging uses approximately one-third less material than those used for other similar packages and can be placed directly in the chiller, minimising labour and stock cost in the supermarket.

Because the brand can be printed directly on the package, it is easier to identify in the warehouse, which facilitates stocking products on the shelves.

Tetra Brik Edge is produced at a capacity of 7,000p/h on the Tetra Pak C3/Flex XH packaging line, providing a cost-effective production solution, ideal for both larger and smaller dairies.