Product category:
Web Publications and Portals
News Release from: SPECIAL REPORT by the Editor | Subject: Top stories by readers
Edited by the Processingtalk Editorial
Team on 24 December 2007
The 60 Stories people have read the most
The ranking shown here presents the top 60 Processingtalk Stories - the most popular, measured by the number of readers achieved over the period 2003-2007, our first five years
The performance of stories on news websites can be assessed in many ways, by sales lead numbers, by website click throughs, and by reader views This ranking of Processingtalk stories is offered as a different assessment, it ranks stories by reader views over the five year life of Processingtalk
This is probably a measure of how well the stories attracted people from an appearance in search engine listings, and possibly how effectively they were placed in front of readers.
What the readers did next is unknown! Processingtalk started in 2002, which means that it has been supplying stories to readers for five years.
The website visitor numbers have grown significantly over five years, typically doubling with each year.
In 2007 there were 1.6Million individual visitors over the 12 months: in the last few months of this year the monthly rate achieved 200,000 visitors.
In 2006 there were around 800k visitors, and maybe 500k in 2005.
An estimated total for the five years would be 4Million visitors.
With 20,000 stories for visitors to read, each story, on average could be said to have been read 80 times during 2007, and stories present for the full five years should now have been read 200 times: ON AVERAGE.
Some of the stories on the website attract more readers than others, and this is what PR people sometimes wish to study, to try to understand why these stories do attract the readers in the first place.
The listing of the stories shown below provides a ranking of the most popular stories, i.e the ones that have attracted the most readers over five years.
It is possible that in many there is a keyword used in the title or the description, that perhaps is the reason the release was picked out.
But many of the stories listed appear to have no such keyword, so the analysis of the possibilities continues.
The list that follows presents the Top Processingtalk stories over the last five years, in terms of numbers of readers IN THAT TIME.
Don't forget, Processingtalk holds onto all the stories, and the older ones have been attracting readers for a longer time, so one of the things this list shows, is how long lasting the promotion becomes.
The top story, from CPS in Dorset (which started life on Processingtalk as Carlisle Process Systems), is about their Damrow cheese making equipment, and has been read by 4223 people since it was published in May 2004: presumably attracted by the Damrow keyword.
Just to disprove that conclusion, you will find another CPS story much further down in this table, also using the Damrow word, and from January 2004, but this one has only attracted 1246 readers.
The CPS appearance top of the list was not a fluke, as the number 2 story is also from them, this time about a CIP skid at Tesco, again good 'trigger words', and read by 3945 people.
There follow two stories from Emerson, both dating from June 2003.
Here I have to confess that I was working in a daytime job at that time in another occupation, and I wrote those releases on behalf of Emerson.
But any influence I had as Processingtalk Editor at that time, cannot have made them come to these top positions over the five year period.
It could be argued that they are almost as well written as the CPS releases! But being 'well written' is only relevant to Google in that the story must use all the important keywords, to attract the reader: the reader can look at the page and ignore it if he dislikes the way the story is written, or click on the links if he likes what he reads - we do not know what happened to all these readers! This list shows the top stories, that attracted from 4223 down to around 1000 readers, ie 5 times more than the statistically average number: the number of qualifying stories below this level expands into the thousands.
Almost all of these stories appearing in the list are 'old' in PR terms: most of them have an original publication date of between 2003-2005, showing the people who posted stories on the site at that time continue to reap the benefit of new readers.
The only 2007 story in the list in fact is the one from the Chartered Management Institute, about recruitment problems in engineering! Maybe I now have to analyse the top stories in terms of numbers of readers this year.
(Editor's note: I have analysed the last quarter, ie 3 months of readers by company, to see which companies had most readers in these last few months.
By dividing this by the total of stories per company you get to an average story readership - if you want to see a copy of these results then please email me).
You can read all the stories below, on Processingtalk, naturally, to assess why they have attracted the interest.
The easiest way to get there is to copy the title into your Google search box, and press search, where you will then see the Processingtalk version of the story presented alongside, or above/below, the manufacturer's own version, in the Google ranking.
This is maybe how these stories were accessed - but then Google updates its search and systems over the months.
Remember that Pro-Talk editors have to rewrite a lot of the titles to make them fit our character limit.
This ranking list goes from the best results, at the top, down to those stories that were 5 times better than a statistical average result, at the bottom: these are the top 60 stories chosen from the 20,000 shown on Processingtalk currently.
**THE LISTING:.
CPS: Tetra Pak Cheese and Powder Systems: Damrow cheese making equipment is 100 years old.
CPS: Tetra Pak Cheese and Powder Systems: CIP skid mounted system helps Tesco supplier.
Emerson Process Management: Rosemount Pitot technology improves performance.
Emerson Process Management: Universal digital HART and fieldbus communicator.
ControlSoft: FREE PID loop tuning pocket guide now available.
ABB Automation Tech (Instrumentation + Automation): IEC 61511 impact on safety instrumentation.
Waterite UK: Calcium removal system to save industry thousands.
Reiser (UK): Slicing and dicing machines in the food industry.
Fisher Tank Company: Boom in Ethanol storage tank construction expected.
DTec Video Smoke Detection Systems: New smoke detection system is video based.
Emerson Process Management: Upgrading possible for old DCS systems.
Durr Technik (UK): Virtually silent running air compressors.
Hosokawa Micron: Olive stone grinding to produce activated carbon.
Rotork Controls: Rotork supplies UK hydro-electric power station.
Emerson Process Management: Prevent problems with inert gas tank blanketing.
Emerson Process Management: A new Emerson radar liquid level transmitter.
Newson Gale: Static earthing and bonding in hazardous areas.
Mobrey Measurement: Displacer transmitters in the hydrocarbon industry.
Moore Industries International: HART loop interface module.
Magnetrol International: FMEDA analysis on displacer level transmitters.
Waterite UK: Solving hard water and lime scale problems.
Hanovia: Advantages of in-pipe UV wastewater disinfection.
Michell Instruments: The most advanced hydrocarbon dew-point analyser.
Tai Feng Yuan Meters: Water meter reading and wireless transmission.
LC Automation: FREE Machinery Safety Handbook.
Smiths Detection: Simplifying pharmaceutical cleaning validation.
Invensys Foxboro: Coriolis for international custody transfers.
Invensys Wonderware: New version 8.0 of InTouch HMI software.
Profibus Group: Endress+Hauser presents FDT/DTM technology.
Telemecanique: Zelio Logic programmable relays get smarter still.
Biopharma Process Systems: Unique sterilising and depyrogenation tunnels.
ISA:Instrumentation Systems and Automation Society: SIL verification calculation and examples.
Samson Controls: Double sealed control valves for food applications.
Endress + Hauser: Cutting the cost of steam.
Koch Membrane Systems: Seawater RO technology on show at IDA Congress.
CPS: Tetra Pak Cheese and Powder Systems: Top ice cream maker installs Carlisle equipment.
CPS: Tetra Pak Cheese and Powder Systems: ARLA chooses the famous Damrow cheese vat.
Mettler Toledo: Conductivity meter for USP water quality.
Black and Veatch: Anglian Water Services GBP750M AMP4 programme.
Biopharma Process Systems: Small scale freeze dryer is big on features.
Hangzhou South-Ocean Sensor Co: Major load cell manufacturer from China.
Hanovia: Feta cheese protected by ultraviolet disinfection.
Skeltonhall: Skeltonhall accounts for gas from Rivers Fields.
Dichtomatik: Teflon encapsulated 'O' rings available from stock.
Partech Instruments: Multi-parameter water quality data logger unveiled.
WRc: A code for self lay of water mains and services.
Weightron Bilanciai: Test for food traceability legislation from Sudan1.
Raumo Automaatika: Production system for aerated concrete.
Davy Process Technology: Award for Chemical Engineering Achievement.
Vega Controls UK: Safety is important in silo level measurement.
GB Environmental: Second generation UV disinfection equipment.
Orthos (Engineering): Drum mixer is gentle on energy and blending.
Invensys Wonderware: Invensys solutions optimise generation assets.
Sentry Telemetry: Remote monitoring of LPG tanks uses GSM technology.
Mynah Technologies: Simulation Software for Schneider Electric Unity.
Swagelok: Pressure regulators give accuracy and consistency.
SPX Process Equipment: New Lightnin portable/fixed mount mixer .
Chartered Management Institute: Record recruitment problems in engineering.
SABIC: New petrochemical complex in Saudi Arabia.
Adept Scientific: Create more exact plots with new Tecplot 10.
The Processingtalk Newsletter for 8 January 2008 will review the top stories of 2007: ranked in terms of sales enquiries resulting during the year, so this listing will produce mostly a ranking for stories first published during 2007.
• SPECIAL REPORT by the Editor: contact details and other news
• Email this article to a colleague
• Register for the free Processingtalk email newsletter
• Processingtalk Home Page
Search the Pro-Talk network of sites
